I’ve been intrigued by a number of debates and discussions recently around the value of endorsements on Linked-In. You’ve probably notice that you’re offered photos of four of your contacts and asked to confirm their skills in Strategy or CRM or sales or morris dancing for all I know. I confess my tendency is to simply click those I agree with until I’m left with four that I feel don’t have the appropriate skill or expertise, It’s like playing Candy Crush with your chums skill-sets.
Lucy Kellaway in the FT recently criticised this process as a dumbing-down of the value of the recommendation process and I tend to side with her on the value of a well-crafted, genuine Linked-In recommendation, particularly when delivered freely by a client showing their appreciation for real value delivered.
The debates on Linked-In itself have mostly taken the easy target and harangued the easy click-ability and the resultant like-for-like behaviours this can generate, they’ve posited a scenario of a shifting Linked-in, sliding away from a genuine business networking tool to a wasteland devoid of value, haunted by recruiters and those who enjoy the Facebook-like culture.
I’m seeing some potential value though, it’s that nudge thing again, if you see that “N.E.Other has endorsed you for your skills in Morris Dancing”, don’t just blindly endorse them back, or worse, ignore them, have a look at their profile, ring them back, catch up, see how they’re doing, what triggered them to click on your visage.
It’s a reason to re-connect, to start a conversation, and that’s where the business is, don’t click, think and talk, what do you think?
Speak ill of no man, but speak all the good you know of everybody.