*(Farmers wife breakfast)
Talking last month to a sales director of my acquaintance who raised two issues, not necessarily linked but I thought that the solution might be…
Firstly he found it tricky to get his sales folk together in a social sense, the traditional pub gathering or team dinner didn’t seem to gel with a group of lone hunters, with lives of their own, young families and already working long days.
Secondly he found the regular sales reviews to which he summoned them were transactional, factual, data-driven, defensive.
The team were performing well but he just didn’t feel they were a team, working together and he wasn’t sure how to change that.
I remembered a couple of things, well three, my father-in-law telling me how as a young farmer, after milking, as the sun rose, the farmer, the family, the workers would all gather for a big breakfast, discuss the forthcoming day, share laughs, banter and good food, start the day in a positive way.
I recalled, from a former life, running a series of high level events for senior execs, breakfast-based briefings on critical subjects but the key was that these busy folk turned up, they could enjoy an excellent meal, learn, teach, share and network and still be in the office at start of play, they loved it.
I remember working for a great consultancy where one of the founders decided to turn the interminable board meetings into a breakfast event, one of the management team cooking for the others, taking it in turns, it got competitive, it became fun, it engaged everyone, the meetings were better attended, better natured, more constructive.
So I suggested that my chum rebadge his sales reviews as a breakfast meet, schedule them early, restructure them as a way to start the day in a positive way, conversation amongst peers, a round table not a star chamber, an opportunity to help each other, we’re social animals.
He tried it, they liked it, it worked.
He found that decisions and actions got done (or at least started) that day, and that it’s hard to be defensive with a mouthful of bacon.
Go on, try it, get your team to go to work on an egg.