Have you briefed your telemarketing team? Yes? have you briefed them properly ?

Telemarketing folk rarely have the experience or skills of sales people but can perform a vitally important and very visible role.

A competent sales manager wouldn’t send a sales person out without making sure they understood what they were selling so why do companies set telemarketing loose on potential prospects without adequate briefing?

If you don’t take the effort to write down the key lift statements, the needs you can address, propositions and success stories how can you expect good results? Writing up a telemarketing brief may be a pain but it’s critical to success!